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HX unveils new agent portal, training program & trade initiatives
HX (Hurtigruten Expeditions) has launched a new portal for travel advisors as part of its ongoing rebrand.
The portal offers a streamlined space for agents to access updated brochures, marketing materials, one-pagers, and webinars, including the newly-launched HXplore series, to effectively sell expedition cruises.
“We’re focused on equipping our valued agents and advisors with the support they need to thrive in this growing sector and promote HX,” said Sheralyn Berry, general manager, Americas, in a press release.
New online training program
Alongside the launch, HX has also introduced a new online training program. The one-hour training includes four concise modules:
- Introduction to HX
- Destinations
- Sustainability, Science & Education
- Life Onboard
The training, designed to be engaging with shorter content and interactive quizzes, allows advisors to deepen their understanding of HX’s offerings and destinations, enhancing their ability to sell HX expeditions.
Advisors will receive an OTT certificate and accreditation logo upon completion, and those who complete the training by the end of August will be entered into a draw for a $150 gift card.
With HX’s transition to the new travelhx.com domain, the portal now features a refreshed design that reflects the brand’s new visual identity, introduced earlier this year.
The content is exclusively focused on HX, streamlining navigation for advisors, making it easier for advisors to navigate.
In early September, HX will upload a new suite of marketing materials and B2B assets to the portal, including selling guides, destination packs, and more.
agentportal.travelhx.com will be used for HX booking creation, cruises and content (new and additional) and will display all active bookings.
More trade initiatives
HXplore Webinar Series: HXplore, a monthly webinar series launched earlier this year, offers a deep dive into HX following its recent rebrand. By November, 11 episodes covering a range of topics—from destinations to the expedition product—will be available.
Sessions are designed to equip agents with the knowledge they need to effectively support their clients and sell HX.
All webinars are recorded and accessible through HX’s Agent Portal, providing agents with the tools to promote HX and meet their clients’ needs. To register, contact usagencies@hurtigruten.com.
Led by product managers, frequent guests on the episodes include HX’s CEO; Chief Expedition Officer, Alex McNeil; Dr. Verena Meraldi, the cruise industry’s first on-staff Chief Scientist; expert Expedition Leaders; and more.
- HX - Hurtigruten Expedition (Jan 31)
- Galapagos (Feb 28)
- Antarctica (March 27)
- Iceland & Greenland (April 24)
- Norway (May 22)
- Why Expedition (June 12)
- Arctic Canada & Svalbard (July 31)
- Antarctica II (Aug 28)
- Galapagos II (Oct 1)
- Alaska (Oct 30)
- Expedition Clients (Nov 27)
New B2B Help Desk: HX introduced a dedicated B2B Help Desk in May, operational from 6 a.m. to 8 p.m. PST Monday to Friday. The new phone line provides personalized support and offline assistance for advisors, enhancing the booking experience. Agents can contact the new Help Desk at 1-866-312-6791.
Increased Commission: 25 per cent in Galapagos: HX has increased commissions to 25 per cent on all Galapagos bookings through December 31, 2024 for sailings scheduled from now through December 31, 2025.
Largest-ever FAM: exclusive sailing for more than 300 advisors this September on HX’s newest vessel, MS Fridtjof Nansen. This two-day FAM will give advisors a deep-dive on expedition cruising through lectures, trainings and firsthand product experience. Advisors will be able to meet HX leadership, including new CEO, Gebhard Rainer.
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