Carnival expands Funnel Faves with revamped rewards program for trade

Carnival Cruise Line is giving its travel advisor recognition program a major refresh, expanding Funnel Faves into a more comprehensive platform that combines rewards, training and engagement in one place.

The cruise line announced Monday (July 21) that its former Loyalty Rocks! program has officially transitioned into the new Funnel Faves Advisor Rewards Program, offering advisors an updated digital experience with new opportunities to earn rewards, complete training and access exclusive benefits throughout the year.

Available through GoCCL.com, the enhanced platform features a redesigned homepage with improved navigation, allowing advisors to more easily submit bookings, access training modules and find sales tools and resources.

“Travel advisors are at the heart of great vacations and everything we do,” said Janet Wygert, senior vice president of trade sales and marketing, in a press release.

“Funnel Faves was created to recognize the incredible impact travel advisors have on our business and the experiences they help create for our guests. By expanding the program, we’re making it even easier for advisors to connect with Carnival, access valuable resources and be recognized for their continued partnership.”

Double Points week

To mark the launch, Carnival is introducing Funnel Faves Double Points Week, running from July 20 to 26, 2026.

Advisors who opt into the promotion through GoCCL.com during the promotional period will earn double reward points on eligible bookings submitted that week, with the opportunity to collect up to 1,000 bonus points.

Carnival is also growing its rewards catalogue with new Funnel Faves-branded merchandise after what it says was strong demand from the travel advisor community. As part of the launch, the new items will be available through Aug. 20, 2026, at half the usual points redemption cost.

Beyond booking incentives, advisors can continue earning points year-round through eligible bookings, Learn & Earn training courses, bonus promotions and other engagement opportunities.

The expansion builds on the success of Funnel Faves, which debuted in the summer of 2025 as Carnival's primary platform for recognizing and supporting travel advisors.

Since its launch, the initiative has expanded to include ship tours, Seminars at Sea and Partners in Paradise events, giving advisors additional opportunities to experience Carnival's product firsthand while building their knowledge and sales expertise.

Travel advisors can enroll in or access the refreshed Funnel Faves Advisor Rewards Program through GoCCL.com.

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