Amadeus launches new data analysis products

Amadeus has launched Amadeus Agency Insight, a new business intelligence suite of products and services to help travel agencies leverage Big Data technologies.

The first two modules in the Agency Insight suite, Search Analysis and Booking Analysis, were launched this week. Search Analysis gives agencies instant insight into their customers’ travel intentions by analyzing search data, while Booking Analysis enables agencies to benchmark their market position and evaluate the competition.

Agencies can use the data to enhance sales monitoring, inform marketing strategies and improve supplier management, according to a statement from Amadeus.

More information can be found at www.amadeus.com.