Discover America Canada welcomes new board members

Discover America Canada recently hosted their AGM on March 25 at a sold-out event which included members and guests for the organization’s 2025 Annual General Meeting.

The event was an opportunity to discuss current travel and tourism topics including the ongoing uncertainty surrounding the Canadian trade dispute and the Canadian loonie which has been sagging against the U.S. greenback for several months.

The AGM featured Canadian keynote speaker, Sophie Bukovec, Paris 2024 Olympian who shared her journey through the Canadian, U.S. and global elite sports worlds and provided her insights into resiliency and the pursuit of one’s goals, against all odds.

Bukovec’s inspirational story came at a time when members were exhilarated to hear so much positivity and a story about grit, determination and beating all odds, especially during this unprecedented time in our industry.

During the AGM, voting took place, and a new Executive Board was announced for the 2025 and 2026 terms. The board consisting of seven members include:

• President: Susan Webb, VoX International
• President: Raina Williams, Expedia Group Media Solutions
• Canada Vice President: Viktor Spysak, Manager Sales and Tourism Partnerships Air Canada Vice-President:  Stephen Fine, Snowbird Advisor
• Secretary/Treasurer: Sana Keller, Pulse Communications
• Director: Greg Marshall, Founder Genesee Journeys
• Director: and Colin Wood VoX International

Members of the Discover America Canada Committee represent a cross-section of hotels, attractions, tour operators, DMO’s, destinations, associations, OTA’s, transportation and marketing and media companies who conduct business into the United States or represent USA destinations.

To become a member, click here. For more information and to see confirmed dates for upcoming events, click here.

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