Applications now open for Avalon & ACTA’s river cruise summit

Avalon Waterways and ACTA have announced that applications are now open for its 2025 European River Cruise Summit – an educational and experiential opportunity for Canadian travel advisors to expand their river cruise expertise while soaking up the festive magic of Europe’s Christmas markets on the Rhine.

Canadian travel advisors are invited to register their interest online before March 31, 2025.

This year’s invite-only Summit – available exclusively to ACTA-member advisors – will set sail roundtrip from Basel, Switzerland from Nov. 22-29, delivering a Christmas Market cruise along the Rhine River.

Advisors are invited to enjoy hands-on access to Avalon’s award-winning Suite Ships, along with tailored Active, Discovery and Classic excursions, festive experiences in port and expert-led workshops on ship to help them elevate their river cruise sales and marketing strategies.

“There’s nothing more impactful than welcoming advisors aboard our Suite Ships to experience Avalon first-hand,” said Denise Harper, managing director sales Canada, Globus family of brands, in a release. “This year’s festive season summit not only delivers magical moments, it provides valuable education and content creation opportunities – all designed to help advisors sell more and success in the growing river cruise space.”

Why apply?

• A Storybook Sailing Through Christmas Markets. Wander through Europe’s most enchanting holiday markets where twinkling lights, festive treats and seasonal magic come alive.
• Step Inside a Floating Wonderland. Unwrap the Avalon difference with spacious Panorama Suites, locally inspired cuisine and award-winning service – all wrapped up in holiday spirit.
• Master the Art of Selling Magic. Learn expert strategies to market and sell river cruises like never before, with tailored training sessions led by Avalon Waterways and ACTA experts.
• A Festive Who’s Who on Water. Forge invaluable connections with Avalon Waterways executives, ACTA leaders and fellow advisors – all sharing the holiday cheer (and insider tips)!
• Excursions with a Twist of Tinsel. Experience Avalon’s signature excursions, reimagined for the season, from gingerbread-making workshops to festive market strolls.
• Seasonal Sparkle for Social Feeds. Capture the magic – from mulled wine to snow-dusted villages – and create festive content that hooks clients for bookings.

“ACTA is delighted to partner with Avalon Waterways for this third river cruise summit,” stated Wendy Paradis, president of ACTA. “Providing immersive, hands-on educational experiences for Canadian travel advisors is a cornerstone of our commitment to professional development. This festive, ACTA member-only cruise presents an unparalleled opportunity to deepen expertise while experiencing the magic of Europe’s holiday season firsthand.”

This specially curated cruising experience is available exclusively to ACTA-member advisors, with discounted airfare provided by Air Canada. Space is limited.

Interested advisors are encouraged to apply now for their chance to set sail on this extraordinary holiday-themed cruise.

For more information and to apply, visit this link and register by March 31.

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