Transat restructures commercial leadership, Joseph Adamo to retire

Transat A.T. Inc. has announced changes within its commercial leadership team. 

After a remarkable career spanning more than 14 years with the company, Joseph (Joe) Adamo, chief sales and marketing officer of Transat and president of Transat Distribution Canada (TDC), has announced his intention to retire from Transat as of December 31, 2025.

His departure will lead to a reorganization aimed at maintaining the company’s strong commercial momentum, with expanded responsibilities for two key members of the leadership team: Renée Boisvert and Xavier Szwengler, reads press release.

Adamo will step down at the end of the year "to embrace a slower pace, while remaining professionally active through board appointments," the company said. 

His departure marks the end of a significant chapter in Transat’s history.

"On behalf of the entire Transat team, I extend my heartfelt thanks to Joe for his outstanding contributions, visionary leadership, and unwavering commitment,” said Annick Guérard, Transat’s president and CEO, in a statement. “His market expertise and passion for the industry have been invaluable to our organization. We wish him great success in his future endeavors.”

Since joining Transat in 2011, Mr. Adamo has held several key positions, progressing from senior director to vice president of marketing, and later taking the helm of Transat Distribution Canada (TDC) as general manager and then president. 

Since April 2021, he has successfully held the dual roles of chief sales and marketing officer of Transat and president of TDC, playing a pivotal role in the post-pandemic recovery and in strengthening ties with industry partners.

“It has been a tremendous privilege to contribute to Transat’s evolution over the past fourteen years,” said Adamo in a statement. “I am proud of the journey we’ve taken together, alongside passionate, creative, resilient, and dedicated teams and professionals. I thank all colleagues and partners for their trust and collaboration. I leave the company confident that Transat will continue to grow and thrive, driven by strong leadership and a forward-looking vision.”

New structure

To ensure a smooth transition and continue pursuing its growth objectives, Transat is evolving the structure of its commercial team:

Renée Boisvert, vice president, product and tour operator sales, will see her portfolio expand to include the Canadian Affair and Transat Distribution Canada (TDC) brands, for which she will assume the presidency. Her new title will be Vice President, Product and Tour Operator Sales and President of TDC.

“I am honoured by the trust placed in me by the leadership team and very excited to take on this new challenge,” said Boisvert. “I look forward to working even more closely with the talented teams at TDC and Canadian Affair, as well as with our valued network of partners, to continue innovating and growing our market share.”

Xavier Szwengler will add to his current responsibilities in Marketing and Loyalty by taking on leadership of the digital experience teams, contact centres, and Air Transat’s commercial team. His new title will be Vice President, Marketing and Distribution.

“I am thrilled to take on these new responsibilities, which will allow us to create an even more integrated and high-performing customer experience – from initial marketing inspiration through to post-sale service,” stated Szwengler.

The reorganization is designed to "optimize synergies across these areas of expertise," said Transat. The current leaders of these teams will remain in place and will now report to Boisvert and Szwengler.

The changes will take effect following Mr. Adamo’s departure.

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