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Wednesday,  August 19, 2026   4:46 AM
Sam Youssef promoted to EVP, marketing & partnerships at H.I.S. Canada
Sam Youssef is now executive vice president, marketing & partnerships at H.I.S. Canada. (LinkedIn)

H.I.S. Canada Travel has promoted longtime travel industry executive Sam Youssef to executive vice president, marketing & partnerships.

Youssef, who previously served as senior vice president, marketing & partnerships, announced the promotion in a LinkedIn post, marking the latest milestone in a career that spans nearly three decades in the travel industry.

“I’m honoured to share that I have been appointed Executive Vice President, Marketing & Partnerships at H.I.S. Canada Travel, TravelBrands [&] redtag.ca,” Youssef wrote.

In his announcement, Youssef thanked H.I.S. Canada’s CEO Nathalie Tanious for her support, as well as his team.

“My sincere thanks to our CEO, Nathalie Tanious, for her continued trust and confidence, and to my incredible team for their passion, commitment, and unwavering support,” he said.

Reflecting on his career, Youssef said the promotion comes at a time when he remains focused on continued growth and innovation.

“After nearly three decades in the travel industry, the journey still feels young,” he wrote. “There remains so much to accomplish, learn, and build, and I’m excited to continue growing and contributing in this next chapter.”


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