Lisette Martinez Rusian named sr. dir. North America sales at Swan Hellenic

Swan Hellenic has announced the appointment of Lisette Martinez Rusian as senior director of North America sales. 

In the cruise industry since 1995, with more than three decades of leadership experience in sales, operations, and strategic management in the cruise and hospitality industry, Martinez Rusian brings a blend of strategic vision, operational expertise, and deep trade relationships that will play a pivotal role in expanding Swan Hellenic’s presence in the North American market, the company said. 

She has held senior roles at some of the industry’s most respected brands, including Princess Cruises, American Queen Voyages, Atlas Ocean Voyages, and Norwegian Cruise Line Holdings. 

Her accomplishments include launching high-impact sales support teams, leading charter and incentive programs, and successfully led charter operations for globally recognized events such as the 2016 Rio Olympic Gamesand The Big Game XLVIII (American Football Final).

in her new role, she will lead Swan Hellenic’s regional sales strategy, partner engagement, and growth initiatives across North America.

“We are thrilled to welcome Lisette aboard Swan Hellenic,” said Patrizia Iantorno, chief commercial officer, in a press release. “Her depth of experience, innovative mindset, and passionate leadership make her a perfect fit for our team as we continue to grow and redefine the world of luxury expedition cruising. Welcome onboard, Lisette!”

Swan Hellenic also extends its sincere thanks and best wishes to Joe Malony, who held this position with dedication and success for several years. "We wish him a brilliant continuation of his career on his new path," the company said. 

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