Gabriella Stowell joins Bannikin as travel trade specialist

Bannikin is welcoming Gabriella Stowell as its new travel trade specialist, a role that will spearhead the relaunch of the company’s travel trade development services.

With more than 20 years in the global travel industry, Stowell brings a wealth of experience in building strategic partnerships, advancing destination development, and fostering strong trade relations across key markets.

Before joining Bannikin, Stowell spent over a decade at the Adventure Travel Trade Association (ATTA) where she played a central role in business and destination development, research, education, public speaking, and event management.

She worked closely with destinations, businesses, and global partners to strengthen sustainable tourism practices, deliver training and capacity-building programs, and create international events that connected industry leaders and innovators.

“We are delighted to welcome Gabriella to the Bannikin team,” said Trevor Jonas Benson, a managing partner at Bannikin. “Trade development, together with our media relations offering, has always been at the core of Bannikin’s work, and with Gabriella now on board – well-known and respected within the adventure travel industry – we are now able to properly reintroduce this service stream with fresh energy, a global perspective, and a strong focus on helping our client-partners grow responsibly.”

In her role, Stowell will work to design, grow, and deliver trade strategies that connect travel companies with the right markets, amplify their stories, and generate long-term value for all involved.

“I’m truly excited to join Bannikin,” said Stowell. “My values around, and commitment to, sustainable and inclusive tourism align perfectly with Bannikin’s worldview that tourism should co-create value through and beyond the industry. I look forward to supporting partners in building connections that are impactful, responsible, and enduring.”

Born in Brazil and a U.S. citizen, Stowell holds a degree in Ecology and an MBA in Business and Marketing. Fluent in Portuguese, English, and Spanish, she has lived and worked across Latin and North America.

She can be reached via email at gabriella@bannikin.com.