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Fatima DaSilva joins AmaWaterways as BDM for BC, AB & YK

Michael Pihach

07-08-2025 11:48 am

Michael Pihach

Michael Pihach is an award-winning journalist with a keen interest in digital storytelling. In addition to PAX, Michael has also written for CBC Life, Ryerson University Magazine, IN Magazine, and DailyXtra.ca. Michael joins PAX after years of working at popular Canadian television shows, such as Steven and Chris, The Goods and The Marilyn Denis Show.

AmaWaterways has onboarded a dynamic travel professional to help steer growth in Western Canada, PAX has learned.

The luxury river cruise line has hired Langley, B.C.-based Fatima DaSilva as its new business development manager for British Columbia, Alberta and the Yukon.

DaSilva, who previously worked for Norwegian Cruise Line, officially started at the company on Monday (July 7).

In her role, she will be maintaining AmaWaterways’ relationships with current partners while also developing new ones.

She will also be implementing strategies to help travel advisors and owners grow their river cruise sales with AmaWaterways and create a brand awareness for those who are not familiar with the brand.

Her day to day will include visits to agency offices to help support growth, trainings and consumer events. She will also participate in conferences and co-host FAM trips.

"An amazing product"

What drew DaSilva to the popular river cruise line? “It’s an amazing product that offers great destinations,” DaSilva told PAX.

The seasoned travel professional also jumped at the opportunity to join “the AmaWaterways family.”

“AmaWaterways is all about love and family. That is a big part of my everyday life,” she said.

DaSilva looks forward to keeping travel partners updated “with all the information they need” to successfully sell AmaWaterways.

She also looks forward to building relationships, bringing in new business and sharing all of the company’s “amazing itineraries” with travel partners. That will include Ama’s exciting new program on the Magdalena River in Colombia.

In a statement to PAX, Sandra Gardiner, director of sales for Canada, warmly welcomed DaSilva to the team.

“I am certain Fatima will flourish in her new role with us,” Gardiner wrote in an email. “We welcome her to our Team Canada and the AmaFamily.”

Fatima DaSilva can now be reached at fatimadasilva@amawaterways.com.

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