Cindy Schlansky named president, NA, at First in Service

First in Service Travel LTD (F1S) has announced Cindy Schlansky as its president for North America.

In this role, Schlansky will lead F1S’ North American business strategy and operations.

This includes expansion and enhancement of advisor support services, operational process improvement, advancing technology initiatives and staff development. 

"Cindy brings a rare combination of exceptional operational rigor, deep advisor empathy and proven leadership," said Fernando Gonzalez, who has worked closely with Schlansky for more than 20 years, in a press release.

"Her strong history of building scalable support, mentoring teams and driving smart, practical solutions makes her the ideal leader to strengthen our global advisor community and the systems that support them."

Schlansky brings decades of travel industry experience and an operations-first approach, having progressed from entry-level roles — filing brochures and delivering tickets — to leadership positions across storefront, regional and agency environments.

She spent 26 years with Tzell and Global Travel Collection, rising to SVP of operations and then co‑president, where she embraced and further refined the independent advisor model.

After a brief retirement in early 2025, Schlansky returned to the industry as an executive advisor with First in Service and quickly transitioned into a senior operational role.

Her primary focus is building exceptional support for independent advisors (ICs), developing support staff and future leaders, and creating efficient processes and procedures to improve service delivery, said F1S.

At F1S, she’ll work closely with country leaders and with the technology team on enhancements, new products and operational opportunities.

"I love this business, and I love helping people do their best work," Schlansky said in a statement. "I'm excited to partner with our advisors, country leaders and tech and operations teams to make F1S an even stronger, more responsive network." 

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