BermudAir appoints biz. development directors, unveils $50 advisor rate

BermudAir is investing in its sales team with the appointment of two business development directors: Nicole Conrad and Ryan Lettow.

The move aims to strengthen partnerships within its indirect sales channels and further enhance relationships with the travel trade, reads a press release.

The expansion is part of a strategy aimed at driving business through travel advisors, host and consortia agencies, TMCs, and tour operators as the carrier broadens its route network and service offering between the U.S., Canada and Bermuda.

Exclusive travel advisor rates

In celebration of Travel Advisor Appreciation Month, BermudAir has also introduced a special thank you to its travel advisor partners — launching exclusive travel advisor rates for personal travel at just $50 roundtrip plus applicable taxes and fees.

This special fare is available for bookings and travel now through June 30, 2025, across any of BermudAir’s 13 routes connecting Bermuda with key cities in the U.S. and Canada.

Nicole Conrad

Nicole Conrad will lead business development efforts across BermudAir’s corporate, TMC, and MICE segments.

She will also oversee the Canadian market, supporting route developments such as the upcoming launch of Montreal to Bermuda on June 12 offering twice weekly service and increased Halifax frequencies, while continuing to strengthen the already established Toronto service.

Her experience in international business, most recently as director of conferences and events at Bermuda Business Development Agency, will be “instrumental” in growing these high-potential Segments, the airline said.

Ryan Lettow

Ryan Lettow takes on responsibility for driving BermudAir’s leisure channels, with a focus on OTAs, tour operators as well as host and consortia agency partnerships.

With a proven track record of delivering multimillion-dollar growth and most recently holding positions at Expedia, Flight Centre, and Apple Leisure Group, Lettow brings a wealth of leisure expertise to the role.

The appointments build on BermudAir’s recent distribution milestone having gone live for booking in Sabre’s Global Distribution System (GDS) in February 2025 — a move that expanded the airline’s visibility to trade partners and simplified the booking process.

Coupled with non-contracted commissions of four per cent on economy and eight per cent on business class, BermudAir says it is setting a new standard for partner collaboration.

“This is a meaningful investment in the future of our indirect distribution channels and a clear signal of our commitment to our trade partners,” said Leslie Peden, SVP of sales and distribution at BermudAir, in the release.  “Nicole and Ryan’s expertise will be invaluable as we grow our route network with new destinations like Charleston, Raleigh-Durham, Hartford, Providence, Richmond, Montreal and work to deliver best-in-class support and opportunities to our valued travel advisor community.”

The strengthening of BermudAir’s sales team comes as the airline adds news routes,

increases frequencies and introduces two new E-190 aircraft, which are set to launch over the next two months.

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