AmaWaterways promotes Alex Pinelo & Michal Maguire to new roles

 AmaWaterways has promoted Alex Pinelo to chief sales officer and Michal Maguire to chief marketing officer, effective immediately.

Both Pinelo and Maguire bring "significant expertise to their new roles, poised to further elevate AmaWaterways’ position as a leader in the industry," said the luxury river cruise line in a release on Thursday (March 6).

"I am delighted for Alex and Michal. As we continue to strengthen our presence in our existing markets, and expand into exciting new ones, such as Colombia, their leadership will be key to growing and nurturing our relationships with travel partners and guests worldwide," said Catherine Powell, president of AmaWaterways, in a press release.  "I look forward to working closely with them and the rest of the AmaWaterways team to push the boundaries of excellence in the luxury river cruise industry."

A seasoned leader with more than 30 years of experience in the cruise industry, Pinelo has worked at AmaWaterways team since 2016.

The company says he has earned a reputation as an industry leader who builds lasting relationships with travel advisors and drives revenue growth.

In November 2024, Pinelo was appointed to the Travel Institute Board of Directors.

In his new role as chief sales officer, he will continue to build and nurture AmaWaterways’ strong network of travel advisors while leading the company’s sales strategies across global markets.

Maguire joined AmaWaterways in 2019, has been promoted to chief marketing officer after her successful tenure as vice president, marketing, since 2023.

She has more than 20 years of experience in digital marketing and integrated communications.

Leading AmaWaterways' global marketing initiatives, Maguire will continue to enhance brand awareness, foster growth, support travel advisors and share the company's exceptional river cruise experiences with loyal and new guests worldwide.

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