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Monday,  March 4, 2024 10:10 PM 

VIDEO: WestJet's 2023 Christmas Miracle surprises deserving Canadians & their loved ones

  • Air
  •   12-01-2023  5:23 am
  •   Pax Global Media

VIDEO: WestJet's 2023 Christmas Miracle surprises deserving Canadians & their loved ones
WestJet's 2023 Christmas Miracle campaign facilitated three surprise reunions for individuals working in jobs that support travel during the busy holiday period. (WestJet)
Pax Global Media

Grab the Kleenex box. We've got another tear-jerker. 

WestJet on Friday (Dec. 1) released its annual Christmas Miracle campaign, aptly titled Holiday Heroes, marking "11 years of making the impossible possible." 

This year's sentimental campaign shines a spotlight on the one-in-four Canadians who will be separated from a loved one over the holidays. 

"WestJetters know all too well what it's like to be separated from family and friends over the holidays, so this year they facilitated three surprise reunions for individuals working in the industries dedicated to supporting travel during this busy time of year," the airline said in a statement. 

Jennifer Callegaro, director of marketing at WestJet, said the airline is "proud to be part of a large community that works tirelessly through the holiday season to connect Canadians to the people and places that matter most to them." 

"This year, our Christmas Miracle campaign acknowledges the many holiday heroes across the travel industry and gives them the best gift of all – time with their loved ones," Callegaro said. 

Through its Christmas Miracle campaign, WestJet facilitated three surprise reunions:

  • Ashley Springer, a Translink Bus Driver, reunited with his sister and nephew from New York City.
  • Killian Kampes, a Valet at Fairmont Hotel Vancouver, reunited with his mother and father from Dublin.
  • Husan Gill, an AGI Ramp Agent at Vancouver International Airport, reunited with her childhood best friend from Prince George.

"For more than a decade, we have created meaningful holiday campaigns that give back to the people and communities we serve," said Callegaro. "We surveyed Canadians and 75 per cent noted spending time together with loved ones is most important over the holidays. Knowing this, we were so excited to surprise just a few deserving heroes in this year's campaign."

This holiday season, the airline is inviting Canadians to nominate their holiday hero who is working away from loved ones, for an opportunity to connect.  Nominations are open at WestJet.com/ChristmasMiracle.

Watch WestJet's Christmas Miracle video here!


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