Scandinavian Airlines to reintroduce European Business Class on Oct. 1

In response to increasing demand for premium services, Scandinavian Airlines will reintroduce European Business Class starting October 1.

SAS' new European Business Class aims to attract more regional and international premium travellers, the airline said in a press release.

"Many of our comfort- and quality-focused travellers expect a clearly defined European Business Class that aligns with international standards," said Paul Verhagen, chief commercial officer at SAS. "While SAS Plus has provided an upgraded experience, it has lacked the recognition and clarity that travelers seek. With the reintroduction of European Business Class, we are ensuring that SAS offers the premium experience of a top European airline." 

Business Class will be offered on all international European flights, including those within Scandinavia, with sales beginning on May 6. 

 Passengers can look forward to: 

• Enhanced dining experience: A new Food & Beverage concept with a more premium and flexible dining experience including reusable premium tableware catering to the diverse needs of SAS Business Class travellers.  

• Dedicated cabin: A section in the front of the aircraft for Business Class travelers, separated with a curtain and overhead divider. 

• Blocked middle seats: Ensuring more space and privacy.  

• Priority treatment on the ground: Priority check-in, boarding and access to more lounges, ensuring a seamless premium travel experience from start to finish. 

SAS’ new food offering also cuts food waste, boosts local sourcing, and replaces plastic with compostable materials—highlighted by the shift to reusable porcelain tableware. 

Don't miss a single travel story: subscribe to PAX today!  Click here to follow PAX on Facebook.