Air Canada & Tilley tip their Bucket List Hat

"Did you get your hat yet?”

That was the first question travel media and influencers were asked when they entered the Tilley flagship store on Ossington Ave. in Toronto Thursday night (Nov. 13) for the launch of a very special new piece of apparel.

One of the most iconic pieces of travel headwear – and one of the most iconic of Canadian travel brands – have combined their love of practicality and adventure to create a stylish addition to any Canadians travel wardrobe.

Air Canada and Tilley Endurables have redesigned the T1 Iconic Tilley into a limited-edition Bucket List Hat, complete with its own Bucket List to check off as travellers visit any of 90 Air Canada destinations.

The list is printed under the hat’s brim with a first-of-its kind print innovation.  The hat includes a hidden Air Canada marker to make checking off destinations even easier.

“The bucket hat is more than an accessory, it’s a timeless symbol of style and exploration,” said Joe Mimran, co-owner and chairman, Tilley Endurables Inc.  in a press release. “For decades the legendary Tilley hat has proven its staying power, and few accessories have travelled so widely, across generations, subcultures, and continents, with such ease and style. This collaboration with Air Canada celebrates that enduring legacy, ensuring this iconic hat remains a trusted companion for adventurers.”

The hats are available now at Tilley flagship stores across Canada and online for $109 CAD, while quantities last.  

Guests at the launch were able to have their hats personalized, and their portraits drawn by Natasha Dichpan Art, as they enjoyed global appetizers created by private chef and caterer Nicholas Blight.

“Exploration is just part of who we are as Canadians. We’re naturally curious, always wanting to see what’s beyond the horizon,” said Andy Shibata, vice president, brand at Air Canada. “Working with Tilley felt like such a perfect fit. The Bucket List Hat isn’t just a great travel piece, it’s a little reminder of the places that inspire us, the journeys that shape us, and those small moments that make travel so special.”

According to Air Canada, recent research shows that 30 per cent of Canadians are planning on travelling more in 2026 and they’re looking for greater purpose.

“With wanderlust taking over the hearts and minds of Canadians, there has never been a better time to introduce the ultimate travel accessory to the packing list,” the airline says.

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