Supporting success: TDC national leadership conference in full swing

Transat Distribution Canada (TDC) continues its National Leadership Conference at the Breathless Riviera Cancún Resort & Spa, where a delegation of travel agency owners, preferred partners and members of the TDC network’s management are taking part until April 20.

Many of TDC’s preferred partners are on site, according to a press release issued Wednesday (April 19), which is providing “fruitful discussions” and “necessary exchanges” with attendees.

"As a franchisor, one of our main missions is to support the financial success and growth of our travel agency network. One of the ways we do this is through solid agreements with our preferred partners,” stated General Manager Karine Gagnon.

Monday (April 17) culminated with a traditional preferred partner evening, with games, TDC says.

The event unfolded on the beach of the Secrets Riviera Cancun, and took on a special tangent, as it celebrated long-time partner of the TDC network, Jacques Gibert of Manulife.

A unique opportunity

"Following our last conferences in Quebec and Ontario last fall, our members told us that they were interested in being better equipped in terms of operational efficiency as the travel industry recovers, and we listened,” stated Gagnon.

“How can we be efficient in a working environment where resources are often scarce? How do we better maneuver and adapt in an ever-changing travel industry? These are some of the important questions that our two expert speakers came to answer. Geraldine Ree, performance strategist and well-known speaker in the travel industry, and Annie Boilard, President of Réseau d'Annie RH, presented owners with ideas, solutions and tools to help them adapt to their own realities.”

Social media - an essential tool

Owners and managers also benefited from the presence of Bernard Côté, marketing director, PR and social media at Transat, who presented a portrait of the main social media used in 2023, the typical customer profile found on each of them, and the best practices for using these different platforms in the most effective way possible.

The presentation allowed participants to better understand how to create a strong online presence and generate leads for their agency, TDC says.

Participants were also able to take a break from their busy schedules on the 18th, during which a series of excursions were offered, including a visit to the Excellence Riviera Maya complex, organized in collaboration with Transat and Trafictours.

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