Sports Travel Tours named Preferred Partner at Ensemble

Sports Travel Tours Inc has been named a preferred partner of Ensemble, which means members will now be able to access Sports Travel Tours’ expanding portfolio of packages to some of the world’s biggest sporting events.

“We’re thrilled to welcome Sports Travel Tours to Ensemble as a preferred partner,” said Beth Butzlaff, SVP of partner relations for Ensemble, in a press release.  “Sports travel is a fast-growing segment in the industry, and this partnership opens up an exciting new avenue for our members. From major international events to once-in-a-lifetime fan experiences, this is a tremendous opportunity for our advisors to bring something truly unique to their clients.”

Sports tourism now represents 10 per cent of global tourism spending and is projected to reach $1.3 trillion this year, according to Expedia Group’s latest research.

And with the 2026 FIFA World Cup and upcoming Olympics in Italy and Los Angeles, momentum is picking up.

Expedia Group’s latest data suggests sports trips are about more than just the event - they're a chance for meaningful bonding. In its latest survey, most respondents attended their last sporting trip with friends (35 per cent), partners (34 per cent), or family (33 per cent).

“Partnering with an organization as strong as Ensemble is something we’ve been working towards over the last two years as we’ve increased our focus on the travel agency sector of our business,' said Sports Travel Tours CEO Andrew Hill. "We recognize the tremendous value that Ensemble advisors can bring to our company’s growth, and we look forward to offering our range of sports trips, along with our industry-leading 24/7 real-time travel advisor booking engine to each one.”

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