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Tuesday,  March 5, 2024 5:52 AM 

"I want to apologize..." ACTA clarifies Virtuoso partnership. Again.

"I want to apologize..." ACTA clarifies Virtuoso partnership. Again.
Mary Jane Hiebert, chair of the board, ACTA.

In an attempt to further clarify an announcement made last week, which stated ACTA would join forces with Virtuoso in an "exclusive consortium partnership", ACTA has sent out another press release hoping to make amends with members of the Canadian travel industry.

READ MORE: ACTA on Virtuoso partnership: no exclusivity

In a statement sent by email, chair of the board, ACTA, Mary Jane Hiebert writes:

"The ACTA Board Executive felt compelled to clearly address these items with a hope to resolve any further mis-understandings regarding the program.

Under the Consortia Partner Program

  1. Program Exclusivity – There is not and never will be exclusivity in the program. Any prior statements claiming so were not accurate or approved by ACTA.
  2. ACTA Discounts – Any discounts provided on ACTA membership fees must be paid by the Consortia. ACTA will not subsidize any such financial incentives.
  3. Participation – Although newly formed and still being finalized, the Consortia program is equally available to all ACTA members. ACTA would welcome discussions with all interested parties.

“As Chair, and on behalf of the Board Executive, I want to apologize to our ACTA members, partners and trade press for any confusion the launch of this program may have caused over the last several days. ACTA prides itself on equality, integrity and respect for all Association stakeholders and are hopeful this communication dispels any previous mis-communication regarding the program.”

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