Flight Centre launches new tag line as brand evolution continues

Flight Centre has entered the next stage of its brand evolution with the launch of a new global tagline – “Your Centre for Travel.”

In a press release, Flight Centre Canada General Manager, Chadd Andre, says the tagline is the latest move in an ongoing brand modernization strategy.

“When people think travel, we want them thinking Flight Centre. When you want to fly, stay, cruise or tour, Flight Centre is your centre for travel,” Andre stated. “Part of our success, both as a global travel retailer and as Canada’s leading travel agency, has been our ability to continually evolve with our customers’ needs so our new tagline today positions Flight Centre exactly where we need to be; in a league of our own as a full-service travel retailer with a global shop network, bookable product online and via an app.”

Susana Gomes, the brand’s Canadian head of marketing, said the change is part of a journey to continue to meet customer demand and reaffirm the brand value of Flight Centre

“Flight Centre is so much more than just flights and we recognize our customers come to us for tours, cruises, car hire, travel insurance and more so our tagline today reflects all we can offer would-be travellers,” Gomes stated. “We know trust and human connection are a key point of difference for our brand and we’re able to facilitate both via our shop network and online offering.”

The evolution comes during a milestone moment for the Flight Centre brand in Canada, which celebrates 30 years since its first shop opening in Vancouver in 1995.

“We’re so proud of our 30-year history and the strong roots we’ve laid in Canada over that time. 2025 will be a year of celebration for our people, our beloved and loyal customers and our trusted partners and suppliers,” said Gomes.

The launch of Flight Centre’s new tagline has also been warmly welcomed by Founder and Global CEO, Graham “Skroo” Turner.  

“I’ve been in my fair share of brand presentations over the years but I do feel this one will really resonate with Canadian customers,” Turner said in a statement.

“When we opened Flight Centre in Canada 30 years ago we were making a name for ourselves as quite disruptive in the industry with our discounted airfares. Today, we’re able to offer far more than just flights – tours, accommodation, cruises, car hire, travel insurance, you name it – and for that reason, we should be reminding customers we’re a one-stop-shop, or centre, for travel.”