Envoyage received with excitement at Worldwide 2024 in Chile

Flight Centre Travel Group’s new independent brand, Envoyage, has shared another recap of its global conference, Worldwide, which brought together 300 members and partners from May 1-4 in Santiago, Chile.

“Envoyage was beautifully showcased throughout Worldwide 2024, bringing our new brand to life in a way that represents the future of our global business. Envoyage has been designed to reflect the entrepreneurialism, endurance and engagement of our membership, partners, and team around the world. Seeing it come to life in Santiago was a joy,” stated Global Head of brand and marketing, Allie Sparr, in a press release.

“Throughout the creation of Envoyage, we took great care in conducting detailed research to inform our direction, and the warm reception it has received has validated that we took the right path. We want to offer our members a brand they can relate to and feel proud to be a part of. I look forward to progressing the growth and development of Envoyage well into the future.”

The brand’s tagline, “For Every Journey,” served as the Worldwide 2024 event theme, emphasizing how advisors at every stage of their entrepreneurial journey can thrive and grow with Envoyage.

During the Worldwide 2024 opening address, Danielle Galloway, global managing director of Envoyage, shared the brand’s values of entrepreneurialism, endurance, and engagement with attendees.

She explained that these values are deeply rooted in the experiences of Envoyage members and the nature of the global community the group is actively building.

“It’s been so energizing to connect with our members and partners from around the world in Santiago and to hear how Envoyage has been welcomed with open arms across our membership and the wider industry,” stated Gallowa. “Everyone we’ve spoken to is thrilled about our aspirational new brand and cannot wait to get more involved. It confirms that this move could not have come at a better time. Worldwide 2024 has really connected everyone to Envoyage, and we’ve got a lot to look forward to as a global community.”

The rebrand has ignited a wave of excitement among Envoyage’s global network of travel entrepreneurs, many of whom were eager to share their thoughts about the brand and how it will impact their journeys as business owners.

"Attending Worldwide 2024 in Santiago, Chile, has significantly contributed to my empowerment and growth as a travel agency business owner,” said Envoyage member Julie Smigadis of Travel Our World. “The sessions were highly informative, providing valuable insights into industry trends, marketing strategies, and innovative technologies that I can implement in my business. Moreover, the connections I’ve made with fellow travel agency owners and industry experts have opened opportunities for collaboration, mentorship, and networking, which are crucial for my professional development and business expansion.”

“Overall, the event has equipped me with new knowledge and a stronger network, fostering both my personal and professional growth in the travel industry. As an added bonus, I was able to experience a part of this world that I will now sell to my clients confidently. Truly a win-win for all involved!"

Scott Cleaver, commercial director of platinum sponsor The Travel Corporation, commented on the event's atmosphere: "The energy and the opportunity for engagement at Worldwide 2024 were outstanding. The atmosphere of learning from each other and the supply partners in an honest and open way was really encouraging for the future of Envoyage. We look forward to the energy of Worldwide 2025 and in a destination I'm sure will be just as impressive as Chile. Bring it on!"

The concept of Envoyage, which was announced in February, reflects FCTG’s ongoing investment in the independent agency space.

In Canada, it will bring a “global ecosystem of offerings and options” to agents and agency owners, who are entrepreneurs in their own right, while maintaining a strong Canadian support network, said Anita Emilio, vice-president and general manager

Agencies will have a true “home,” Emilio said, and access to a one-stop shop that unlocks FCTG’s vast portfolio of products and technology.

"We’re looking at capitalizing on the tools we’re using globally so they can be used around the world,” she said.

Envoyage will also branch out with extensions that specialize in corporate and luxury travel.

Don't miss a single travel story: subscribe to PAX today!  Click here to follow PAX on Facebook.