Ensemble's DestinationVows romances the DR

More than 20 members of Ensemble Travel Group’s consortium’s romance travel specialist program, DestinationVows, gathered in the Dominican Republic at the CHIC Punta Cana resort last week.

The annual conference attracts Canadian and U.S members, who come together for the week to discuss trends in strategic business planning and marketing tips relevant to the destination wedding industry.

"The goal of the program is to provide our members with the tools and ingenuity to thrive in this unique sector, where one well-executed wedding can lead to countless other booking opportunities, as well as lifelong clients,” Ensemble’s Co-President Lindsay Pearlman explained. “Couples’ getaways can lead to proposal trips, stag and doe weekends, group weddings, honeymoons, babymoons, family vacations, and so much more.”

The conference began on Aug. 12 and included a series of interactive training seminars covering 2018 wedding trends, product familiarization, social media marketing, and strategic business planning.

The educational event was sponsored by Air Canada Vacations, Blue Diamond Resorts and Hotels, AmStar, Hola Tours, and AlSol Hotels and Resorts, which hosted the DestinationVows specialists for a final three nights at its premier luxury property, Sanctuary Cap Cana.