Ensemble welcomes Century Cruises as preferred partner

Ensemble has named Century Cruises as its newest preferred partner, bringing a popular river cruise company in Asia into its network of luxury travel offerings. 

With six ships sailing along the majestic Yangtze River, Century Cruises is known for its "exceptional quality, personalized service, and immersive cultural journeys," said Ensemble in a release.

Century Cruises also offers a strong value proposition for travel advisors by eliminating Non-Commissionable Fares (NCFs), ensuring Ensemble members earn commission on the full cruise fare.

As part of its global expansion, Century Cruises is enhancing its Central Reservation System (CRS). These collaborations will enable seamless API integration into travel partner distribution channels, allowing bookings in multiple currencies—including CAD—for greater flexibility and ease for Canadians.

Century Cruises has also signed a lease for its new Americas headquarters in Sunrise, Florida, which will serve as the hub for sales, marketing, and guest services. 

The facility will feature a robust CRM platform and phone systems to ensure exceptional service and streamlined communication with travel partners.

The reservations department is set to open and begin supporting travel partners in the second week of July 2025.

“Century Cruises is a phenomenal addition to the Ensemble portfolio, offering the kind of exceptional service and curated experiences that our members and their clients expect,” said Beth Butzlaff, SVP of partner relations at Ensemble. “Their strong presence on the Yangtze River opens new doors for luxury travellers seeking authentic and seamless journeys through China.”

“Forming a partnership with Ensemble has been one of our top priorities for 2025,” added David Fredericks, SVP, sales and marketing, Century Cruises.  “Having personally known the Ensemble executive team for many years, I’ve seen firsthand the dedication and passion they bring to delivering exceptional products and unforgettable experiences to their members.”

The new partnership also complements Ensemble’s ongoing efforts to foster collaboration and knowledge-sharing across cruise. 

Ensemble advisors engaged in cruise sales benefit from dedicated support through Cruise Circles, a community tailored for sharing expertise and opportunities, and Cruise EMAPP – the Ensemble Member Advisor Partner Panel – a collaborative platform designed to enhance communication and drive growth between Ensemble’s top cruise advisors and supplier partners.

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