Encore welcomes Dacko as new CCO

Encore Travel has welcomed industry veteran Dean Dacko as the company’s new chief commercial officer, effective immediately.

In his new role, Dacko will be responsible for all commercial functions including new business, development, account management, marketing, vendor relations, and product development.

“Dean adds a wealth of experience to our team,” said Monique Mardinian, CEO and founder of Encore Travel, “bringing with him an extensive background in the global travel industry, both in Canada and internationally.”

Dacko spent five years as director of marketing for Air Canada Vacations and nine years as vice-president of Travel Solutions for Carlson Marketing. He also spent three years as senior vice-president, head of marketing and product for Malaysia Airlines based in Kuala Lumpur, Malaysia, where he was responsible for the Crisis Management and Business Continuity programs for Malaysia Airlines during and following the MH370 and MH17 incidents, in which he managed the airline’s worldwide communications effort.

Dacko was also responsible for the commercial development and establishment of NewLeaf, the Canadian ULCC recently purchased by Flair Airlines.

Recognized as one of the top 100 Most Influential Global Marketing Leaders by the World Marketing Congress, Dacko was a member of the Advisory Board for Google in Asia, and was a participating member of the advisory committee for LinkedIn worldwide.

Dacko will be located at the Encore Travel headquarters in Montreal, and can be reached at 514-738-7171, ext 207.