VoX International welcomes Daytona Beach CVB to client roster

VoX International has added the Daytona Beach Area Convention & Visitors Bureau (CVB) to its client roster, assisting the destination with public relations, marketing and travel trade outreach across Canada.

Daytona Beach, famous for its 23 miles of shoreline and iconic attractions, is home to the Daytona International Speedway. The destination is a motorsports hub featuring the DAYTONA 500 NASCAR Cup Series race. Visitors can enjoy the unique opportunity to drive on the beach in designated areas, soak up the sun, or surf the waves.

Beyond the beach, Daytona Beach offers family-friendly activities like interactive exhibits at the Smithsonian-affiliated Museum of Arts & Sciences and live concerts at the historic Daytona Beach Bandshell, complete with ocean views and fireworks.

“We are thrilled to be a part of Daytona Beach's expansion into the Canadian market. This partnership is a great opportunity to introduce this incredible destination to new audiences and help raise its profile among Canadian travellers and the tourism industry.” said Susan Webb, president of VoX International.

“We are happy to welcome VoX International and their expertise and resources to our team,” added Lori Campbell Baker, Executive Director for the Daytona Beach Area CVB. “VoX will be an important partner for our CVB team as we market to Canadian visitors all the great activities and attractions that can be discovered in the Daytona Beach area.”

VoX says it will be providing a range of public relations, trade, consumer, and MICE activities, including media and trade outreach, destination training, FAM trips and co-op marketing campaigns.

VoX says it aims to introduce Daytona Beach as "a must-visit destination to Canadian trade and consumers, positioning it as a top choice for travellers looking for unforgettable experiences." 

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