VoX International now represents Visit Portugal in Canada

VoX International has announced its appointment as Visit Portugal’s public relations agency of record in Canada, where it will lead the destination’s strategy, media relations and communications initiatives.

As Portugal looks to support continued growth and strengthen its connection with Canadian travellers, VoX will be tasked with developing creative campaigns and identifying strategic media opportunities.

The agency will showcase the diversity of experiences Portugal has to offer, from its wine and varied landscapes to its rich cultural heritage.

“We are thrilled to welcome Visit Portugal to the VoX family,” said Susan Webb, president of VoX International, in a statement. “Portugal is a destination Canadians already know and love, and we’re excited to strengthen that connection by introducing Canadian travellers to the country’s regions, experiences and culture.”

Inês Almeida Garrett, director for Canada at Visit Portugal, also expressed enthusiasm about the new partnership.

“We want to inspire Canadians to discover our gastronomy and wines, our culture and heritage, our nature, our islands, authentic local experiences, as well as the many regions of Portugal that remain to be explored.”

The account will be managed by Samantha Carreira, public relations manager at VoX International. Of Portuguese heritage, Carreira brings an in-depth knowledge of the destination to the role.

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