The Hawai‘i Tourism Authority (HTA) has awarded the contract for Destination Brand Management & Marketing Services in Canada to VoX International, which allows the agency to continue to work on HTA’s behalf as Hawaiʻi Tourism Canada.
VoX has managed the account since 2017, working closely with HTA, Island Chapters and key partners in destination, on trade initiatives, digital marketing, social media, public relations, crisis communications and consumer marketing.
HTA issued an RFP for Destination Brand Management & Marketing Services for the Canada Market requesting a contractor to educate Canadian visitors about travelling mindfully and respectfully, while supporting Hawai‘i’s communities.
VoX's new contract will cover 2.5 years, beginning on June 30, and has an option for one two-year extension.
“We are honoured and delighted that HTA has chosen to continue our partnership. We will continue our efforts to market the Hawaiian Islands to Canadians, while encouraging mindful travel and a regenerative tourism model that is respectful of cultural values, the local community and the ‘āina (land). We are excited for the rewarding work that lies ahead," said Susan Webb, president of VoX International.