Virginia Beach picks Siren to lead PR in Canada; what to expect in 2024

The Virginia Beach Convention and Visitors Bureau (CVB) has picked Siren Communications to lead its public relations in Canada to raise awareness of the destination across the country.

Offering miles of waterfront lined with sandy beaches, Virginia Beach is home to world-famous Lynnhaven oysters, along with a variety of water sports and outdoor activities, plus year-round family-friendly attractions.

“Generations of Canadians have fallen in love with Virginia Beach and we’re excited to welcome even more of our northern neighbours to our vibrant coastal city,” said Nancy Helman, Virginia Beach’s CVB director.

As the top travel destination for Canadians, the U.S. continues to attract travellers seeking off-the-radar gems like Virginia Beach, Siren said.

“Virginia Beach is a wonderful travel destination that offers something for everyone,” said Siren Communications founder Ann Layton, in a news release. “This sunny stretch of the Virginia coastline has so many cultural attractions, including museums, art galleries, theatres, and historic sites. The boardwalk is a popular attraction in its own right with many restaurants, shops, and entertainment options for travellers of all ages.

2024 events & exhibits

Virginia Beach is gearing up for an exciting 2024 with new events and exhibits.

The Virginia Aquarium recently completed a $28.9 million expansion and renovation, and will welcome its first guests this January. It boasts 20,000 gallons of water and more than a dozen animal species including the beloved North American River Otter and jellyfish habitats. 

Coinciding with the expansion is the launch of Rainforest Adventure, an interactive attraction that explores some of the least known habitats on earth (from January 20 to April 28).

Mark Dion and Alexis Rockman: Journey to Nature’s Underworld exhibit

Virginia Museum of Contemporary Art welcomes a major new traveling exhibition featuring approximately 30 large-scale paintings and sculptures created by Dion and Rockman spanning 30 years. (February 9 to June 9).

Spring music festival

A three-day music festival featuring national pop, R&B, rap and contemporary recording artists debuts this spring on a trio of oceanfront stages (April 26 to 28).

Pungo Offroad Monsters on the Beach

The biggest Monster Truck show in the Mid-Atlantic will celebrate its 25th year in Virginia Beach.

Featuring both a race and stunt course built right into the sand, fans can catch all the steel-crushing action from bleachers overlooking the beach (May 17 - 19).

New Virginia Beach reggae festival

Virginia Beach will be jammin’ following the Memorial Day holiday as a new, two-stage oceanfront festival spotlights reggae music, food and culture (May 31 - June 2).

New experiences

LEGO Store now open at Virginia Beach Town Center

Creators have a new shopping destination with the opening of the commonwealth’s first brick-tacular store outside of the Northern Virginia region. 

The 3,170-sq. ft. shop features building sets plus in-store play experiences, a Mini tower and Pick & Build Wall to design custom creations.

Mt. Trashmore upgrades Kids’ Cove playground

A 50th anniversary facelift for the city’s most-visited park includes a $1.6 million renovation

project slated to open in late summer. Upgrades include the addition of new climbing and sliding equipment on the face of the hill that connects to the ground-level playground.

New Virginia Beach Trail in development

Expanding on a multi-use trail that stretches 1.5 miles inland from Rudee Inlet, the city is developing a 12-mile pathway along a former rail line.

Visit www.visitvirginiabeach.com for more.

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