Trade specialist program, product immersion top priorities for 2025, says St. Kitts

The St. Kitts Tourism Authority, as well as the Hon. Marsha Henderson, Minister of Tourism for the destination, was in Toronto recently to reconnect with travel advisors and partners at Air Canada Vacations.

“Canada is an extremely important source market for St. Kitts and we are making significant investments into improving our agent education and outreach, offering more immersion opportunities and providing new ways to earn by selling St. Kitts,” said Minister Henderson, in a press release.

“We know that there is significant growth opportunity in Canada and travel advisors play a huge role in moving our destination forward - we can't do it without them and providing our support through these programs is paramount.”

Newly appointed St. Kitts CEO, Kelly Fontenelle, says that the destination is just about to launch a newly-revamped Specialist Program that will provide more benefits, offers and exclusive incentives to agents.

She also revealed that education resources like regular webinars, live sessions on social media platforms and fam trips will be added to the mix in 2025.

"We just launched the St. Kitts Your Way (SKY) program which runs through to 15 December and may be extended," stated Fontenelle. "That program invites agents to get the most out of a visit to St. Kitts with various rewards and discounted rates to hotels, attractions and restaurants so they can truly see how we are a special destination that is completely unique to the region."

During the visit, St. Kitts hinted at new boutique hotels and a 5-star property that are in the pipeline. Air Canada launches its direct service to St. Kitts on November 23, touching down every Saturday until the end of April 2025.

Agent education is at the forefront this season with St. Kitts hosting live webinar training seminars such as the recent 'Romance & Industry Trends with St. Kitts' featuring Canada's top romance expert, Alison McGill.

Regular webinars, FAMs and live social events will also be added to the mix in 2025, the team says.

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