Tourism Ireland celebrates Riverdance in Vancouver with VIP event

Tourism Ireland, in collaboration with Air Canada and four travel industry partners from the island of Ireland, were in Vancouver last week to mark the 30th anniversary of Riverdance, a cultural phenomenon that has captivated global audiences for decades.

As part of the celebration, Tourism Ireland hosted an exclusive event aimed at strengthening ties with Canadian travel trade professionals in Western Canada, showcasing the very best of Ireland’s travel offerings while promoting Air Canada’s non-stop seasonal service to Dublin from Vancouver.

Top producing travel partners gathered for a VIP reception at Ireland’s Consulate in Vancouver, followed by a live performance of Riverdance – The New Generation.

Guests were also given an exclusive backstage opportunity to meet the show’s lead dancers, pose for photos, and even take part in an Irish dancing lesson - bringing them one step closer to the magic of Ireland.

“Riverdance offers a powerful window into the heart of Ireland - its vibrant culture, timeless traditions, and boundless creativity. We’re proud to showcase this extraordinary production, featuring a world-class cast, including talented Canadian dancers. It’s an honour to be able to share this cultural phenomenon with our travel partners, inspiring them to bring even more visitors to the island of Ireland,” said Sandra Moffatt, country director Canada, Tourism Ireland.

The event shone a spotlight on Ireland’s diverse appeal as a year-round destination - from world-renowned festivals like Halloween, which has its roots in ancient Irish tradition, and the festive winter season, to globally celebrated golf courses, unforgettable destination weddings, and tailor-made group experiences for corporate, incentive and leisure clients.

Air Canada’s seasonal direct service from Vancouver to Dublin enhances connectivity for Western Canada-based planners and travellers, making Ireland more accessible than ever, supported by seasonal non-stop service from Montreal as well as year-round connectivity from Toronto.

As travel demand continues, Tourism Ireland emphasizes the key role of Canadian travel advisors and event planners in guiding clients through the complexities of planning international travel, with the event also providing an important platform for Irish suppliers to connect with advisors who are seeking fresh, inspiring European experiences for their clients in 2025 and beyond.

“With the spotlight on Irish culture like never before, there’s never been a better time to visit. The energy, the warmth, the welcome it’s all happening now’’ added Moffatt.

Island of Ireland Industry Partners in attendance included Visit Belfast, Glen Keen Farm, Event Partners Ireland and Visit Cork.

In 2023, Canadian tourists spent €255/£222 million on the island, making Canada the sixth-largest source of overseas revenue for the island and the eighth-largest source of nights and tourists.

More than half of Canadian tourists came from Ontario while a fifth came from British Columbia.

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