After almost two years of Australia’s borders being closed to international travellers, fully vaccinated Canadian citizens can now enjoy quarantine-free travel in the country.
In celebration of this, Tourism Australia, in partnership with Air Canada, will be activating a special projection installation in Vancouver and Toronto.
You can see the projections on various buildings in busy areas in downtown Vancouver and Toronto on Friday, March 11 and Saturday, March 12 from 7 p.m. to 12 a.m.
There's prizes involved, too. Viewers in Vancouver and Toronto will have the opportunity to win two Air Canada business class direct flights from Canada to Australia by scanning a QR code that will be projected alongside the footage of Australian landscapes.
The installation is a visual way for Australia to say “welcome back” to fully vaccinated Canadians after two years of border closures.
The projection will incorporate stunning video footage of the destination’s most iconic locations, nature and wildlife and Indigenous culture.
"After two years of border closures and travel restrictions, Australia is excited to welcome back fully vaccinated Canadians. Our stunning projections are the perfect way to showcase the tourism opportunities inAustralia and show Canadians what they have been missing," said Tourism Australia Acting General Manager of North America Chris Allison.
“There is no doubt the last two years have been incredibly challenging, and many people had to put off taking holidays as a result. However, with travel back on the cards, now is the time for Canadians to think big, think Australia.”
The campaign unfolds amid the resumption of Air Canada's year-round flights to Australia.
"People are ready to travel, and we’re excited to resume our year-round services between Sydney, Australia and Vancouver, Canada. Currently at three weekly flights and which will ramp up to daily flights beginning May 1. With overall travel demand accelerating, our non-stop flights linking Australia and Canada will be of interest to Canadians eager to discover Australia’s renowned tourism,” said Air Canada’s Senior VP of Network Planning & Revenue Management Mark Galardo.
“Sydney flights are also scheduled to connect easily to and from a myriad of flights across North America a tour Vancouver hub, making it convenient to get to Australia from anywhere across Canada. We look forward to welcoming Canadians onboard."
Un 2019, almost 190,000 Canadian visitors arrived into Australia making up 2 per cent of all Australia’s international arrivals, according to Tourism Australia.
Additionally, total expenditure by Canadian travellers in Australia that year equated to almost $900 million.
While some things have remained the same Down Under, new tourism experiences and places to stay have opened, refreshed cultural attractions reflect the vibrancy of today’s residents, and major event plans are being laid for 2022 and beyond.
For tips on where to go and what to see, visit Australia.com.