One of New Zealand’s best-known exports is helping one of New Zealand’s top export earners.
Filmmaker, actor and comedian Taika Waititi is helping promote tourism.
While in New Zealand filming HBO Max series Our Flag Means Death Season 2, Taika spared some time to support New Zealand tourism.
“Tourism is an important contributor to New Zealand, it’s one of our top export earners and is supporting sector and country recovery. Competition for visitors is fierce and New Zealand needs to work hard to encourage visitation and stand out. We partnered with well-known director and actor Taika Waititi to create a piece of content that promotes Aotearoa New Zealand,” said Tourism New Zealand Chief Executive René de Monchy.
The content in typical comedic Taika style showcases a range of New Zealand locations and experiences including whitewater rafting in Rotorua, a scenic flight over Mount Tarawera, dolphin watching in Kaikōura and wine tasting in Auckland.
It will be used across Tourism New Zealand and HBO Max channels.
“We are working hard to attract high quality visitors who will positively contribute to New Zealand’s culture, society, nature and economy and this content will target those audiences in key markets to get them thinking about destination New Zealand.”