St. Vincent & the Grenadines Tourism welcomes new CEO Annette Mark

St. Vincent and the Grenadines Tourism Authority's new CEO has officially been announced, naming Annette Mark to the top role.

Ms. Mark took up duties on August 12, 2024, will lead the team of the SVGTA Authority to fulfill its primary mandate of destination marketing.

In a press release, Minister of Tourism, Civil Aviation, Sustainable Development and Culture, Honourable Carlos James said he is “delighted to welcome Ms. Mark on board at this critical juncture in St. Vincent and the Grenadines’ intensified tourism development thrust.” 

He said he is confident that “Annette will bring her experience and expertise to bear on the re-envisioned SVGTA”, further stating that her appointment comes on the heels of a comprehensive review of the organization’s operations. 

According to Minister James, “the new CEO’s appointment is part of a restructuring exercise which ultimately seeks to ensure that St. Vincent and the Grenadines is an even more competitive and sought after tourism destination.” 

The Tourism Minister said SVGTA will soon boost its marketing with additional marketing professionals to help benchmark St. Vincent and the Grenadines as the Caribbean’s most diverse destination. 

The new CEO says her immediate priorities include addressing the damage caused by Hurricane Beryl to parts of the Grenadines.

She will focus on restoring affected accommodations, attracting more yacht enthusiasts and improving the overall experience of visitors to St. Vincent and the Grenadines. 

Ms. Mark an Attorney at Law is an accomplished executive with extensive experience in project management planning, and investment promotion. Prior to her appointment as CEO of the SVGTA, she served as a consultant at Sandals St. Vincent and the Grenadines. 

She previously served as the Executive Director of Invest SVG which is the agency charged with attracting foreign direct investment to St. Vincent and the Grenadines. Ms. Mark’s professional experience also includes stints in Antigua and Barbuda as the chief immigration officer and the Legal Counsel in the Office of Drug and Money Laundering Control Policy. 

She is an active Rotarian who served as president of the Rotary Club of St. Vincent from June 2020 to July 2021.

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