Riding the Fire Horse: Hong Kong tourism ignites bold new year as Canadian visits climb

Under the spirit of the Year of the Fire Horse — a symbol of change and new energy — the Hong Kong Tourism Board (HKTB) and the Hong Kong Economic and Trade Office welcomed partners and media on Thursday night (Feb. 12) for a vibrant Lunar New Year reception in Toronto.

In Chinese tradition, the Fire Horse heralds a year driven by innovation and forward momentum — qualities that feel especially fitting for Hong Kong tourism as the cosmopolitan city continues to re-energize its global footprint.

With Chinese New Year falling on Feb. 17, Thursday’s celebration set the tone for a year defined by big ideas and renewed connections.

For Jorge Lee, senior manager, marketing and public relations at the HKTB, the gathering – held at SixtyEight, a sleek venue on the 68th floor of Scotia Plaza in downtown Toronto – was about more than party.

“The Year of the Fire Horse is about ambition, new projects and new beginnings, and we're here to celebrate this with partners we have established, but also new ones,” he said. “We’re here to tell people we're here to support them and invite them to Hong Kong.”

The night opened with an electrifying dragon-lion dance performed by members of Toronto-based Wushu Project. Acapella singers followed, filling the space with soaring harmonies as guests mingled against panoramic views of the city.

Attendees were also treated to succulent fried rice topped with pork belly, a fitting nod to Hong Kong’s celebrated culinary culture.

Taste Hong Kong

A city of nearly 7.5 million people, Hong Kong continues to evolve, blending heritage with innovation.

There is always something new to explore, from major cultural institutions (such as the Hong Kong Palace Museum at the West Kowloon Cultural District) to revitalized neighbourhoods.

Popular attractions include the iconic Peak Tram (a funicular railway that carries riders to the upper levels of Hong Kong Island), Water World Ocean Park and enhanced waterfront promenades that invite visitors to experience Victoria Harbour from new vantage points.

Temple Street — a decorated neighbourhood long known for its bustling night market — has been revitalized, offering visitors an authentic slice of Hong Kong nightlife.

And food, of course, remains central to Hong Kong’s appeal.

Lee highlighted the HKTB’s newest culinary project, “Taste Hong Kong,” which showcases the city’s diverse dining landscape.

Launched in collaboration with the Chinese Culinary Institute, the guide features 250 restaurants handpicked by over 50 master chefs.

“Think of it as a Michelin Guide, but the Hong Kong version,” Lee said of the year-round initiative. “Hong Kong is a foodie capital and culinary paradise. We have over 17,000 restaurants.”

Canadian visitation rises

The move comes as Hong Kong’s visitor numbers from Canada trend upward.

Lee said Hong Kong welcomed 352,000 Canadian visitors in 2025, representing a 13 per cent increase over the previous year.

What’s driving that increase?

“I think it's a combination of many things,” Lee said. “Canadians are ready to come. A lot of visitors have visited Hong Kong previously and want to come back. What we’re hearing is that travel is part of people’s mental health. They want to get out of a rut and pursue long-haul travel.”

Hong Kong is also leaning heavily into its reputation for hosting mega events and celebrations.

Some of this year’s calendar highlights include Art Basel Hong Kong (March 27-29), the Hong Kong Sevens (a globally-recognized rugby tournament in April), the Dragon Boat Races in June, the Hong Kong Wine & Dine Festival in October and November and many more (click here for a detailed events guide).

“We’ve really positioned ourselves as the events capital of Asia,” Lee said.

He added that Canadians are increasingly drawn to arts, culture, while Hong Kong’s greenery and outdoor life continues to surprise many.

But “culinary is always the number one experience visitors mention,” he said.

To generate some buzz in the Toronto market, the HKTB has a pop-up activation coming soon to Cry Baby Gallery in Toronto’s west end.

From Feb. 18-22, the team will transform the space into a Fire Horse club to celebrate the lunar new year, serving up special cocktails and a trip giveaway.

For Canadian travel advisors, Lee underscored the HKTB’s commitment to partnership.

“The Hong Kong Tourism Board is a great partner,” he said. “If you have any ideas, please just come to us and we’re willing to help.”

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