Reach Global Marketing LTD has expanded its roster of U.S. destinations with the addition of the Maryland Office of Tourism, which has named Reach as its agency of record in Canada.
The partnership will see Reach responsible for managing public relations, sales, and marketing activities for the tourism office in Canada, with a special focus on Ontario.
“We are delighted to have the support from our local community to finally expand our opportunities in Canada,” said Liz Fitzsimmons, managing director, Maryland Office of Tourism. “The Canadian market is of great importance to Maryland and is the fifth largest international market showing tremendous growth over the last few years.”
“Having spent many family vacations in Maryland, the state has a special connection to me,” said Reach President Charmaine Singh. “Our team is excited to promote Maryland as a destination with a wide variety of choices for the culinary, sports, history and beach enthusiast.”
With direct flights from Air Canada and a 10 to 12-hour drive from Montreal and Toronto, Maryland is "an easy and affordable getaway for Canadians," Reach said.