NYC Tourism launches AI-generated chat platform for business event pros

New York City Tourism + Conventions has launched its first-ever meetings and conventions planning artificial intelligence chat platform, Ellis, for business event professionals.

In partnership with GuideGeek, Ellis provides expert guidance and resources for meeting planners in 45 languages, available at nyctourism.com/meetings and via WhatsApp.

The launch comes as members of NYC Tourism + Conventions attend PCMA Convening Leaders, PCMA’s flagship educational and networking event, along with thousands of business event professionals from around the world.

“We’re pleased to unveil Ellis, the first-ever AI chat platform by a DMO designed to revolutionize event planning in New York City,” said Julie Coker, president and CEO of New York City Tourism + Conventions. “As a global leader in travel, we’re breaking new ground with this free, innovative tool that empowers planners to craft unique events across our five boroughs. With 13.1 million business travellers expected this year, NYC is primed to deliver unforgettable experiences.”

Streamline venue research

Named after Ellis Island, a beacon of welcome in New York City, the platform was built on the ChatGPT4o platform by Matador Network’s GuideGeek—ingesting information from NYCTourism.com along with over 1,000 integrations for travel information—to help business event professionals streamline venue research and welcome delegates to NYC.

Meeting professionals can ask Ellis questions like, “What is a room with a fantastic skyline view I can rent for a meeting for 50 people?” or “How can I incorporate authentic Chinatown cuisine into a conference I'm hosting in the area?” and receive instant, detailed responses

In the spring, NYC Tourism + Conventions will launch a subsequent consumer-facing chat platform, called Libby—named after the Statue of Liberty—providing leisure travellers with services for planning a trip to New York City.

Custom versions of GuideGeek prioritize proprietary data from the DMO along with custom guardrails and settings so that the AI can provide instant responses via the DMO’s website and social media accounts, ranging from generating full itineraries to providing on-the-go recommendations.

Matador Network survey data shows that travellers with disabilities, families with kids and LBGTQ+ travelers are more likely to use AI for travel. In addition, about a quarter of GuideGeek users engage with the technology after they have arrived at their destination.

These business and consumer-facing multilingual chat platforms are NYC Tourism’s trusted AI guides to exploring the five boroughs and strategically introduced ahead of New York City hosting global travellers for the FIFA World Cup Final as well as eight matches in 2026.

In 2025, business travel is expected to grow to 13.1 million, adding to the estimated projection of 67.1 million visitors, marking a full tourism recovery, says New York City Tourism.