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Monday,  February 26, 2024 1:29 AM 

Nassau Paradise Island expands marketing, sales efforts in Canada


Nassau Paradise Island expands marketing, sales efforts in Canada
Joy Jibrilu, CEO, Nassau Paradise Island Promotion Board. (Pax Global Media/file photo)
Pax Global Media

Nassau Paradise Island Promotion Board (NPIPB) has announced that it will reinstate its partnership with Canlink to expand its marketing and sales efforts in Canada.

As demand for The Bahamas continues to grow in the Canadian market, the promotion board will work with Canlink to increase recognition of Nassau Paradise Island as a first-rate option for a variety of travellers.

“We are thrilled to be working with Canlink once again to increase recognition of Nassau Paradise Island and our partner properties in Canada,” said Joy Jibrilu, CEO of Nassau Paradise Island Promotion Board. “Since joining the promotion board in August 2022, it has been a priority of mine to increase our efforts in the Canadian market. Canlink was such a valuable partner to the board prior to the pandemic, so we are delighted to be able to work with them again and look forward to renewing our partnership with their outstanding team of experts.”

READ MORE: On Location - Pent-up demand is not slowing, says Joy Jibrilu, CEO, Nassau Paradise Island Board

With a variety of travel options available for Canadian consumers, Canlink’s customer base and established relationships within retail and group travel agencies help to create a bridge between the Nassau Paradise Island Promotion Board and Canadians.

“We are delighted to revamp our partnership with the Nassau Paradise Island Promotion Board, as they begin to expand their efforts in Canada,” stated Elaine Carnegie, president of Canlink. “The promotion board has been one of our valued partners over the years and we are excited to be able to be working with them again, tapping into our network of travel agencies, incentive houses, meeting planners and tour operators to drive visits to the beautiful island destination.”


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