Mexico Tourism Board showcases a 'World' of travel ideas

The Mexico Tourism Board has unveiled its new global campaign, “A World of Its Own,” focusing on the vibrant, multi-faceted experiences that keep visitors coming back to the destination.

According to the tourism board, the campaign will begin to roll out immediately, with its first phases focused on the visitmexico.com website refresh, digital and social media programs, and public relations efforts. Advertising, promotions and events in partnership with the tourism industry, and Mexico’s many destinations, will begin rolling out across global markets in October. A new digital platform will launch in December, allowing for interaction with the “World Of its Own” video, with 360-degree views of Mexico experiences and a Mexico bucket-list building tool for consumers.

The campaign content and messages have also been designed to be customized by market, consumer segments and according to Mexico’s tourism products including sun and beach, romance, adventure and nature, medical and wellness, LGBT, cruises, culture, high-impact events, luxury, sustainability and gastronomy.

The Mexico Tourism Board’s Chief Marketing Officer, Emmanuel Rey, added, “It’s time for Mexico to connect with travelers on a more personal level, now more than ever. ‘A World of Its Own’ will both engage consumers by sharing the breadth of experiences Mexico has to offer and, more importantly, challenge travelers to live life to the fullest, awaken their drive to imagine and ensure travel is an important part of how they discover the world and themselves.”

For more information, visit www.visitmexico.com.