Mazatlán wraps up Canadian tour, showcasing flights, new hotels & attractions

The Mazatlán Tourism Board has successfully completed its annual promotional tour in Western Canada, connecting with over 300 travel professionals and media representatives in Calgary, Edmonton, Kelowna, and Vancouver. 

The tour’s goal? To spotlight Mazatlán’s expanding tourism infrastructure, strengthen ties with the Canadian market, and underscore the city’s promise of both value and quality for international visitors.

At the heart of the mission was a wave of new hotel developments from internationally recognized brands, signalilng a surge in investor confidence and long-term potential for the destination. Major announcements included:

• Pueblo Bonito Vantage – A boutique 25-room hotel housed in a historic downtown building.

• Holiday Inn Express – A 132-room property located along the scenic boardwalk.

• Reverb by Hard Rock – The first of its kind in Mexico, this $550 million USD development will feature 170 rooms and is set to open in 2028.

• RIU Tower – A significant new addition with 750 rooms, expected to open in 2026.

• Additional hotels are in development from Wyndham, Aloft, Avid, Fiesta Americana, and others.

“These new investments reflect the confidence international brands have in Mazatlán’s long-term potential," said Mireya Sosa Osuna, Secretary of Tourism for the State of Sinaloa, in a press release. “In 2025 alone, we expect a 10 per cent increase in hotel capacity compared to last year."

However, the focus of the tour went beyond infrastructure. Representatives emphasized the broader visitor experience and the exceptional value Mazatlán offers to Canadian travellers — from favourable exchange rates to convenient direct flights.

“We’re not just adding hotel rooms — we’re expanding what the destination can offer,' stated Edna Gutiérrez, director of promotion for the Mazatlán Tourism Board. “Mazatlán continues to deliver strong value for Canadian travelLers looking for more than just sun and sand."

Winter routes

Sunwing and WestJet shared updates on their upcoming seasonal routes:

• Sunwing will operate flights from:

  • Vancouver, Edmonton, Calgary – Fridays (Nov 7, 2025 – Apr 10, 2026)

  • Toronto – Tuesdays (Nov 4, 2025 – Apr 14, 2026)

  • Montreal – Tuesdays (Dec 9, 2025 – Apr 7, 2026)

  • Regina & Saskatoon – Fridays (Dec 12, 2025 – Apr 3, 2026)

  • Winnipeg – Fridays (Dec 5, 2025 – Apr 3, 2026)

  • Kelowna – seats available on WestJet’s Tuesday flights (Dec 16, 2025 – Apr 14, 2026)

• WestJet will operate:

  • 3 weekly flights from Vancouver

  • 2 weekly flights from Edmonton

  • 4 weekly flights from Calgary

  • 1 weekly flight from Kelowna

New attractions

Mazatlán is also expanding its lineup of visitor experiences. In addition to existing favorites like the Grand Aquarium of the Sea of Cortez and the Observatory 1873, new highlights include:

• Pirate Mansion – Opening in October 2025, this immersive family attraction offers guided tours exploring Mazatlán’s maritime legends.

• Farolesa Zipline – Now open, this thrilling 1,240-meter zipline — the longest over the ocean in Mexico — connects the Lighthouse to the Observatory and reaches speeds of over 70 km/h.

• Munba Museum – Home to Latin America’s largest cetacean bone collection, Munba features 12 themed exhibits with interactive and digital displays.

The tour also featured participation from Mazatlán’s top hospitality partners, including El Cid, Dreams Estrella del Mar, Playa Mazatlán, and RIU, who engaged directly with Canadian travel advisors and tour operators.