Marva Williams named Discover Dominica Authority's new CEO

Dominica’s Ministry of Tourism has announced the appointment of Marva Williams as the new chief executive officer of Discover Dominica Authority, effective Aug. 1.

Williams brings a wealth of knowledge and experience in event planning, destination marketing, digital marketing and project management.

She was the festivals and events manager at the Discover Dominica Authority from 2019 to 2022, where she was responsible for promoting, marketing and managing major festivals and special events in Dominica.

“I am excited to return to the Discover Dominica Authority in this new position and look forward to working with the team to develop our tourism sector further,” said Williams. “I am eager to lead the tourism industry’s promotion, development and regulation to drive socio-economic activity and create a wide range of opportunities for the wider population.”

In her new role, Williams will be instrumental in setting the strategic direction of the Discover Dominica Authority, enhancing Dominica’s global tourism presence and promoting sustainable growth in the sector.

She will focus on driving digital marketing initiatives to position Dominica as a premier travel destination and forging partnerships with key stakeholders in the travel and tourism industry.

“We are thrilled to welcome Marva Williams to the team,” said Tourism Minister, Honourable Denise Charles-Pemberton. “Her passion and innovative approach will be valuable assets to the Authority as we continue to elevate Dominica as an attractive destination for visitors.”

“We are confident that under her leadership, we will develop new strategies to achieve our goal of 500,000 stay-over visitors and 1 million cruise visitors by 2030, thereby increasing the sector’s contribution to job creation and economic growth,” she added.

Previously, Marva Williams was the marketing manager at DIGICEL Dominica, where she focused on market strategy for all business lines, particularly digital marketing and brand visibility.

She is also a lecturer in digital brand management at the University of the West Indies Global Campus.

She holds a Master’s of international business degree from Georgia State University and a Bachelor of business administration from Florida International University.

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