Today: JTB's free travel advisor academy on destination updates, supplier connections, AI strategies

The Jamaica Tourist Board (JTB) is inviting travel advisors to attend its Fall Business Development Academy, a free virtual event designed to provide the travel trade with timely destination updates, product knowledge, supplier connections and business-development tools ahead of the winter travel season - all happening today (Sep. 30) from 12:00 p.m. to 4:00 p.m. EDT, via Zoom.

According to the JTB, the academy will feature an on-island destination update from the JTB team, including information on resort reopenings, new and enhanced attractions, resorts and public infrastructure. 

Travel advisors will also have the opportunity to connect directly with resort, airline and tour operator partners through the Suppliers Showcase.

“Canadian travel advisors are looking for practical, relevant ways to work smarter and deepen their destination knowledge,” said Angella Bennett, the destination's regional director for Canada. 

“This year’s academy is designed to meet those needs, from the AI training and destination update to the supplier showcase and our video lounge. We encourage advisors across Canada to register, connect with our partners and refresh their Jamaica knowledge before the busy winter season," added Bennett.

Participating suppliers include Unico Montego Bay, the Hyatt Caribbean Collection — including Secrets, Dreams, Hyatt Ziva and Hyatt Zilara — Sandals and Beaches Resorts, Jamaica Inn, Bahia Principe, Riu Resorts, Footeprints Negril, Princess Resorts, Excellence Oyster Bay, Couples Resorts, Intimate Resorts of Negril, Courtleigh and Jamaica Pegasus Hotels, Royalton Resorts, among others.

Registration is free, and all travel advisors are encouraged to attend. Advisors who register but are unable to participate live will receive access to a recording of the event for two weeks following the session.

Event details

What: Jamaica Fall Business Development Academy (Free)

When: Wednesday, September 30, 2026 

Time: 12:00 p.m. to 4:00 p.m. EDT 

Where: Live online via Zoom; Register here: Zoom registration link

Additional event information is available on JTB’s Canadian trade website, The Maple Leaf Room here.

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