JTB to host "Evening with Jamaica" events for GTA agents April 16 & 17

The Jamaica Tourist Board (JTB) is inviting travel advisors from across the Greater Toronto Area to experience a night of destination knowledge, cultural exploration and island hospitality during a two-part Evening with Jamaica event series.

Events will be hosted at the Jamaican Canadian Centre in Toronto on Tuesday, April 16 and at the Audley Recreation Centre on Wednesday (April 17).

Immersive programming will invite agents to delight their senses with the sights, sounds and tastes of Jamaica while also providing an opportunity for attendees to network with JTB sales team members and key travel suppliers and partners from the island.

Jamaica representatives will kick off each evening with an engaging destination update on new products and exciting island developments for the upcoming fall and winter booking season. 

Advisors will then be treated to an interactive performance by acclaimed Jamaican storyteller and folklorist Miss Tania Lou, who will perform costumed renditions of popular island folk songs, dances and poems. 

Throughout the night, a traditional Mento Band will provide a melodic soundtrack featuring a rhumba box, banjo, guitar and drums.

Toronto chef Selwyn Richards from The Art of Catering will prepare a curated buffet of island-inspired dishes for the event. The Jamaican-born culinary talent will also deliver a special 'Food of our Fathers' presentation to educate attendees on the history and origins of Jamaica’s traditional recipes and indigenous ingredients.

“Jamaica is so much more than a tourist destination; we are a vibrant country with a strong culture and a rich history,” stated Angella Bennett, regional director, Canada, Jamaica Tourist Board. “This two-part series of engaging in-person events will give advisors the chance to fully immerse themselves in Jamaican culture through our music, food and storytelling, while also providing them with fresh knowledge and resources to sell the destination to their clients." 

The JTB’s Evening with Jamaica events will be hosted on Tuesday, April 16 at 6:00 p.m. at the Jamaican Canadian Centre (995 Arrow Road, Toronto) and on Wednesday, April 17 at 6:00 p.m. at the Audley Recreation Centre (1955 Audley Road, Ajax). Programming will be the same for both events.

To register, click here. For more information about the JTB’s workshops, resources and contests for Canadian travel advisors, go here.

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