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Thursday,  June 11, 2026   2:44 AM
“We are thrilled": The Jamaica Tourist Board accepted into Virtuoso
From left: Angella Bennett, regional director, Canada, JTB; the Hon. Edmund Bartlett, Minister of Tourism, Jamaica. (File photos)
The Jamaica Tourist Board (JTB) has been accepted into Virtuoso's portfolio of luxury travel partners, which includes 2,300 preferred suppliers in 100 countries. 

According to Jamaica's Minister of Tourism, the Hon. Edmund Bartlett, inclusion in Virtuoso will present new sales and marketing opportunities to the network’s luxury travel advisors and their highly desirable clientele.

“Virtuoso agencies worldwide sell an average of (U.S.) $35 billion annually, making the network the most significant player in luxury travel. The network’s acceptance process is incredibly selective, so becoming a preferred partner is a true honor,” said Minister Bartlett in a press release. “The reputation Virtuoso member agencies have for outstanding dedication to their clients is a perfect fit with our own bespoke approach to service. Now that we’re part of this renowned network, we look forward to offering Virtuoso advisors and their clients the special amenities, values and experiences that surpass their expectations.”

The JTB joins Virtuoso’s collection of luxury hotels, resorts, cruise lines, airlines, tour operators and other travel entities worldwide. 

These partners, which specialize in world-class client service and experiences, provide superior offerings, rare opportunities and exceptional value for Virtuoso clients. 

The providers are able to market to Virtuoso clients via network vehicles and to Virtuoso agencies through multiple communications channels and events, including Virtuoso Travel Week, luxury travel’s preeminent worldwide gathering. 

JTB’s acceptance into Virtuoso also gives it direct relationships with the world’s leading leisure travel agencies in North and Latin America, the Caribbean, Europe, Asia-Pacific, Africa and the Middle East.

“We are thrilled to join Virtuoso to further enhance our ability to offer visitors an unparalleled experience when they choose to make Jamaica their favorite travel destination,” said Angella Bennett, regional director for Canada at the JTB. “The relationship between our two organizations allows us to ensure Jamaica is viewed as a premier destination for everyone with a variety of options for them to experience when they spend time in our country”.


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