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Friday,  April 12, 2024 8:23 PM 

Jamaica records 10th consecutive quarter of tourism growth


Jamaica records 10th consecutive quarter of tourism growth
Jamaica’s Minister of Tourism, Hon. Edmund Bartlett. (File photo)
Pax Global Media

Jamaica’s Minister of Tourism, Hon. Edmund Bartlett has revealed that the tourism sector has recorded another “remarkable” quarter.

Citing preliminary figures from the Jamaica Tourist Board Mr. Bartlett stated, “the economic performance figures for the third quarter of the year show that Jamaica continues to shine as a premier destination, with significantly increasing stopover arrivals and earnings.”

Over the period July 1 to Sept. 30, 2023, Jamaica welcomed some 682,586 stopover arrivals, representing a 5.5 per cent increase compared to last year, he said.

The earnings from this quarter also displayed an “impressive upward trend,” reaching roughly one billion U.S. dollars, representing a substantial 7.3 per cent increase over the same period in 2022, Minister Bartlett added.

“This continues the spectacular growth pattern of tourism. Both in terms of visitor arrivals as well as for earnings. Indeed, it marks the 10th consecutive quarter since the COVID-19 pandemic that we have shown significant growth,” he said in a statement.

One aspect of this growth pattern is the performance of the UK market, which has continued to outperform other markets outside of the United States.

"The pattern of growth for this market has been noteworthy also as the UK market continues to outpace the other non-American markets, and Jamaica now is the number one destination in the Caribbean for UK visitors. We want to grow that, and our Jamaica Travel Market tradeshow, which just ended in the UK has indicated a pattern of continued growth,” the Minister said.

Canada’s potential

The tourism minister also emphasized the exciting potential of the Canadian market, sharing his optimism for improved growth there.

From left: Donovan White, director of tourism, JTB; Dan Hamilton, district sales manager, Canada, JTB; Hon. Edmund Bartlett, Minister of Tourism, Jamaica; Angella Bennett, regional director, Canada, JTB; Michael Johnson, president, Ensemble in Toronto in September. (Pax Global Media)

"We're excited about Canada and the prospects for improved growth from Canada. I just left them with a new thrust to realise 500,000 visitors by 2025, which will be driven by some new demographics emerging from the Asian-Canadian and luxury markets,” Bartlett said.

While in Canada, Minister Bartlett launched the Jamaica Tourist Board’s new “Come Back to Luxury” campaign in Toronto and met with executives from the major airlines with flight service to Jamaica, tour operators as well as travel agents, which included being the keynote speaker at a Mandarin Holidays event targeted at the Asian Diaspora in Canada.

See PAX’s coverage from that event here.


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