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Monday,  February 26, 2024 3:49 AM 

Jamaica partners with Playa on exclusive FAM trip

Jamaica partners with Playa on exclusive FAM trip
Canadian travel agents tour Hilton Rose Hall during the Jamaica FAM trip. The group included Freddie Marsh, BDM – Western Canada, Playa Resorts and Hotels (far left) and Emma Madsen, BDM– Western Canada, Jamaica Tourist Board (far right). (Supplied)
Pax Global Media

The Jamaica Tourist Board recently teamed up with Playa Hotels & Resorts to host an exclusive FAM trip for travel advisors from 

Twelve lucky agents were selected to visit Jamaica from May 10 to 15 for an immersive destination experience that included tours of Playa’s five Jamaican properties and a full itinerary of island activities.

Advisors from British Columbia, Alberta, Saskatchewan and Ontario flew to Jamaica with WestJet Vacations and stayed at Jewel Paradise Cove, Hilton Rose Hall and Hyatt Ziva Rose Hall. 

The group also conducted site inspections at Jewel Grande Montego Bay Resort and Spa and Hyatt Zilara Rose Hall.

The five-day trip gave agents the chance to enjoy a wide variety of must-see attractions near Playa’s Montego Bay properties. The curated itinerary included climbing Jamaica’s iconic Dunn’s River Falls, a tour of Rose Hall Great House, shopping along Main Street Rose Hall, and sampling authentic jerk cuisine at Scotchies and ice cream at Devon House.

From left: Freddie Marsh, Playa Hotels & Resorts; Lynne White,, Chris Rollinson,; Emma Madsen, Jamaica Tourist Board. (Supplied)

Ahead of their return flight, the agents were treated to VIP airport services from Club MoBay and spent time enjoying the brand-new 11,000-square-foot departure lounge at Sangster International Airport.

“This unique FAM trip offered a great balance and gave advisors the chance to really immerse themselves in all that Jamaica has to offer,” said Emma Madsen, JTB Business Development Manager – Western Canada. “Playa was able to fully showcase their Jamaican resorts while the JTB gave agents a chance to experience local attractions, culture and food close to the properties.”

“Our team was very grateful for the opportunity to have an exclusive FAM trip hosted by the Jamaica Tourist Board, Playa Resorts and WestJet Vacations,” added Chris Rollinson, co-president, “The agents were very impressed with the hospitality, service and quality of the resorts and excursions we visited in Jamaica. Our hosts did a wonderful job of providing very valuable information and I can confidently say, our team’s ability to sell this wonderful destination has increased tenfold.”

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