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Here's what Vienna looks like through the eyes of an eagle
The Vienna Tourist Board sent eagles up into the skies to capture footage of the city from above.
Now online, travel fans can watch it using VR goggles and experience the capital in 360° just as the eagles caught it on camera.
READ MORE: Vienna: charming now and forever
4 eagles show off Austria's capital
Fritzi, Bruno, Darshan and Victor took to the skies on behalf of the Vienna Tourist Board, taking off from the top of the Danube Tower and a hot air balloon launched from the grounds of Palais Schwarzenberg.
They were kitted out with 360° cameras and 16:9 format cameras on their backs. The eagles circled above the city capturing bird's-eye views in stunning 4k resolution supported by the production company Red Bull Media House, who were brought on board to give the Vienna Tourist Board campaign wings.
"The project was a world first - never before had eagles wearing 360° cameras been used to capture footage of a major city," explained Norbert Kettner, CEO of the Vienna Tourist Board.
The Vienna Tourist Board has stated that all the necessary animal welfare clearances were obtained before starting the project and none of the eagles - wearing lightweight cameras - came to any harm during filming.
Record arrivals
In the first half of 2018 Vienna established a new record of 7,223,000 visitor bednights (+4.1 per cent).
Vienna's ten strongest source markets include Austria, Germany, USA, United Kingdom, Italy, Russia, Switzerland, France, China and Spain.