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Monday,  February 26, 2024 2:03 AM 

Heartbeat of the world: Jamaica's inaugural virtual event a hit!

Heartbeat of the world: Jamaica's inaugural virtual event a hit!
Nancy Benetton-Sampath

The Jamaica Tourist Board (JTB) hosted its inaugural virtual product showcase on Wednesday, July 20 bringing together 33 suppliers, 6 airline partners and nearly 500 travel advisors from across the county for an exciting day of total destination immersion. 

READ MORE - Jamaica celebrates return of Canadian tourists with arrival of inaugural AC Dreamliner flight

Travel Advisors connected with Jamaica representatives to hear the latest news and updates from JTB's travel suppliers, and participated in breakout sessions and interactive games with fellow agents.  

Thirty-six prizes were given away to lucky winners, ranging from complimentary hotel and resort stays, loyalty points, attraction and tour certificates, and all-inclusive air and accommodation packages. 

Angella Bennett, Regional Director - Canada for the Jamaica Tourist Board shared that her team worked very hard to create an amazing lineup of suppliers, airlines, and attractions partners to get everyone excited about the opportunity to start planning those ‘revenge travel’ vacations.'

Angella Bennett, Regional Director - Canada, Jamaica Tourist Board

"The tourism sector is one of the industries that has been hit hardest by the COVID-19 pandemic, and we are committed, as a tourism board, to working hard to support the restart of travel businesses safe and seamlessly. Our Jamaica tourism sector is a source of pride for our country, and we will continue to stand alongside you, to get you through this period and back to business. We can and we will do it together," Bennett added. 

Donnie Dawson, Deputy Director of Tourism at JTB, made a virtual appearance sporting a colourful wide-brimmed sun hat (later given away as a prize) to welcome Canada's travel trade attendees.

"We’re very excited about travel from Canada to Jamaica. The team in Canada has put all the ingredients in place to keep you informed. We are really, truly appreciative of all the work that you do to support and sell Jamaica."

Donovan White, Director of Tourism at JTB sent a message stating that since the start of the global pandemic, the travel industry has been turned upside down.

"Although we don't know when we'll get past this fully, we know that we can't do it without you. The return of Canadian tourism is welcome news for our country’s hotel partners, attractions, transportation providers and hospitality workers," he added.

Some key takeaways from JTB's presentation include:

Health and Safety Protocols & Destination Updates

  • Jamaica will consider anyone who has received two doses of an approved COVID-19 vaccine to be fully vaccinated, regardless of whether they have received different brands.
  • The home quarantine period for travellers who are staying outside of the Resilient Corridor / who are visiting for non-tourism purposes has been reduced to eight (8) days for fully vaccinated travellers. More details here
  • The capacity for weddings has increased to 100 guests.
  • There is currently no evidence of the Delta Variant in Jamaica.
  • Hotels, resort cottages and attractions that are not located within the Resilient Corridors can now receive guests once they have their JTB licence, TPDco’s COVID-19 Compliance Certificate and obey the protocols.


Air Canada and WestJet are currently flying into Montego Bay from Toronto Pearson. Transat, Sunwing and Swoop are scheduled to resume service in the coming weeks.

For the winter season (starting November 1):

  • Air Canada will fly from Toronto and Montreal,
  • WestJet will fly from Toronto, Calgary and Winnipeg,
  • Swoop will fly from Toronto and Hamilton; and,
  • Sunwing will fly from Toronto, Montreal, Halifax, Edmonton, St. John, Ottawa, Hamilton, Winnipeg and Calgary.

For the latest information

The latest information on Jamaica’s entry protocols and health & safety measures can be found at Visit Jamaica.