Atout France Canada brought together Canadian media and French destinations or brands as part of its media tour earlier this month, from Nov. 8-9, in Montreal and Toronto.
The focus of these meetings was on sustainable tourism. More than 60 media representatives and content creators came to the events, which included speeches by the General Consuls of France in Montreal and Toronto.
After the presentation of each partner, guests had the chance to talk and get information from the exhibitors during individual meeting while tasting South of France organic wine kindly provided by Gerard Bertrand Estate.
Air Canada is contributing to the sustainable effort by introducing CHOOSE, a partner working to offset the airline's carbon footprint.
Clients can enjoy the charm of southern France in Occitanie and Toulouse with a new direct Air Canada flight from Montreal to Toulouse operating year-round starting June 1, 2023.
The Occitanie region offers for example, the Rail Tour, a train that travels through the different tourist places of the region, a sweet way to visit the south of France.
Travellers can stroll through Toulouse, known as the pink city, on board a bicycle or an electric boat, or even via kayak. These are ways to enjoy the city without harming its environment.
The city of Lyon and its tourist office, OnlyLyon, are forerunners in terms of sustainable offerings.
The capital of gastronomy offers a vast choice of green activities throughout the city and references local sustainable and fair trade structures with a label.
The Auvergne-Rhône-Alpes region offers 12 bicycle routes and greenways, including the Via Rhona, linking Lake Leman (Geneva) to the Mediterranean Sea.
Visitors can taste the flavours and local products by traveling through the Valley of Gastronomy.
The Juno Beach Center in Normandy is not only a place of remembrance but also an important player in the ecological transition by offering preferential rates to visitors who come by public transport (train, bus and bicycle).
Martinique, meanwhile, has been a World Biosphere Reserve since 2021, thus contributing to the preservation of the local fauna and flora.
The Domaine Martiniquais d'Expérimentation de Grande Savane will open in 2023.
An active place of discovery, focused on awareness of sustainable development and the preservation of resources.
It is a space for hikers and the public, exhibition, platform for observing the ecosystem and the daytime and night sky.