Florida sets new visitation record in third quarter

Tourism is booming in Florida as the Sunshine State reports a new visitation record, welcoming 35.1 million arrivals between July and September of this year.

According to a press release from Visit Florida, which is represented by VoX International in Canada, visitation included 32.2 million domestic visitors, 2.2 million overseas visitors and 666,000 Canadian visitors.

Additionally, Florida continues to beat overall annual visitation records with 105.2 million visitors so far in 2023, 724,000 more visitors than the first nine months of 2022.

Highlights from VISIT FLORIDA’s latest visitation estimates include:

• 35.1 million visitors are estimated to have travelled to Florida in Q3 2023, an increase of 1.6 per cent from the same period in 2022, and 8.0 per cent higher than the same period in 2019.
• Florida has seen a total of 105.2 million visitors in the first three quarters of 2023, with 96.4 million domestic visitors, 6.0 million overseas visitors and 2.8 million Canadian visitors.
• Travel spend in Florida is up 11.3 per cent compared to Q3 2019, while the U.S. as a whole was only up 3.9 per cent.

Additionally, Visit Florida says it continues to beat its competition, as travel spending in California and New York is down 3.2 per cent and 1.2 per cent, respectively.

Q3 visitation is estimated at 32.2 million domestic visitors, 2.2 million overseas visitors and 666,000 Canadian visitors.

The number of overseas and Canadian visitors in CY 2023 increased 19.3 per cent and 60.3 per cent respectively from the same period in 2022.

The total percentage increase of all visitors is at 0.7 percent from the first nine months of 2022.

Domestic visitors accounted for 91.8 per cent of visitors in Q3 2023, while overseas visitors were 6.3 percent and Canadians were 1.9 per cent.

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