Dominica launches new “Nature of Love” campaign

The Discover Dominica Authority has launched a new tourism campaign called "Nature of Love," aimed at promoting the island to nature lovers, couples, families and solo travellers. 

The campaign highlights Dominica's landscapes and outdoor experiences.

National Geographic named Dominica one of the "Best Places in the World to Travel in 2026."

"The Nature of Love campaign invites travellers to experience Dominica through meaningful connections," said Marva Williams, chief executive officer of the Discover Dominica Authority. 

"Couples can find romance, families can reconnect and solo travellers can focus on personal well-being. Our people, culture, and natural surroundings work together to create a sense of renewal that stays with visitors long after they leave. From a scenic hike to a soothing soak in our natural sulfur springs, Dominica offers unforgettable experiences, and we have exciting new developments this season that will continue to elevate the island as a leading tourism destination in the Caribbean and beyond."

The island features the Waitukubuli National Trail, the longest hiking trail in the Caribbean, and Boiling Lake, the second largest in the world. 

Dominica also offers sperm whale encounters and diving sites.

The campaign coincides with new tourism offerings and infrastructure updates on the island. 

Accommodations range from eco-luxury villas to guesthouses in historic villages, according to the tourism authority.

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